Client
Itaú Empresas
Year
2022 a 2026
Role
Art Direction
See Website

Scalling b2B communication

Execution of a robust CRM strategy for Itaú Empresas, reaching a database of millions of B2B subscribers. A high-velocity production flow to support constant product launches, institutional updates and relationchip cycles.

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High volume and brand stewardship

The main challenge was ensuring 100% brand consistency across hundreds of monthly disparates, ensuring that every email, regardless of the complexity of the financial product, was accessible, mobile-first and visually aligned with the bank’s premium standards.

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Impact at scale

A streamlined production ecosystem that delivered consistent, high-fidelity visual communication to million of clients. The result was a significant improvement in brand perception and engagement, proving that even high-volume automated communication can maintain craft excellence.

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A modular component system in Figma, allowing for rapid assembly of layouts while maintaining typographical hierarchy and WCAG accessibility standards.

Every asset was optimized for performance, using clean layouts and strategic “it” symbol placements to drive click-through rates and reinforce brand recognition in crowded inboxes.