Leading a Digital Revolution
Itaú Empresas needed to launch it’s new portal as the primary touchpoint for the bank’s historic rebranding. The goal was to delivery a modern, user-centric ecosystem that reflects the bank’s new “Made of Future” positioning, specifically tailored for the entrepreneurial market.
Simplicity as a Premium Asset
B2B clients value efficiency above all. By focusing on the “it”symbol as a modular anchor, we could creat a visual language that felt both authorative and innovative, bridging the gap between a centennial bank and a future-ready tech partner.
The Benchmark for Corporate Banking
The launch of the new Itaú Empresas Portal set a new standard for the industry, delivering a 100% consistent brand experience from day one. The project resulted in a cleaner, faster and more intuitive platform that successfully converted the brand’s new aesthetic into measurable performance and trust for millions of business clients.
Strategy: I prioritized high-contrast acessibility (WCAG) and used the “Itaú Display” typography to bring a bold, editorial feel to financial projects, making complex information digestible.
Innovation: We utilized AI-assisted workflows and advanced Figma libraries to automate the adaptation of thousands of assets, allowing the creative team to focus on high-level UX strategy.